top of page
Blackhawk Network
Social Media Work

As the Social Media Manager at Blackhawk Network for the U.S. corporate pages (and four other owned brands and their social pages!), I managed it all. My roles included paid ad management, editorial content calendar building, post writing, scheduling/posting, community management, assisting with graphic design, video editing, sales enablement, supporting international teams and more. 


Key Highlights and Projects

  • Generated hundreds of social-driven leads for the B2B side of the business by starting a new LinkedIn Lead Gen ads and Marketo Integration process that was not in place previously.​

Screen Shot 2021-01-06 at 9.26.29 PM.png
Screen Shot 2021-01-06 at 9.31.03 PM.png

  • Worked with creative team to create a cohesive look and feel for all social pages (U.S. and international) during global company rebrand and even corresponding LinkedIn employee cover photos. Updated all pages to reflect profile best-practices. 

Screen Shot 2021-01-06 at 9.46.21 PM.png
Screen Shot 2021-01-06 at 9.45.15 PM.png

  • Created a path towards social-first content processes with product marketing, project management and the creative team. This yielded higher-caliber graphics and video tailored for social that resulted in more engagement and leads.

Screen Shot 2021-01-06 at 10.02.18
Screen Shot 2021-01-06 at 10.13.38
Screen Shot 2021-01-06 at 10.08.19

  • Onboarded and assisted the Customer Service team onto a new social media management platform (Sprout Social) for more efficient social media customer service when they had previously been manually checking all pages natively.

bottom of page