Cognizant is an IT/tech consulting firm for businesses and a Fortune 500 company. Three of their VPs/sales reps partnered with our team at Splash Media to help promote their Business Process Automation (BPA) department by growing their personal social media pages and thought leadership within the industry.

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As the Content Writer on the account, I was tasked with writing monthly Twitter and LinkedIn content plans for all three employees. The goal was to ultimately help get the word out about the benefits of BPA to potential clients and drive them to explore more via custom landing pages or white paper downloads.

 

After we developed the content strategy, I planned and executed each monthly calendar. I ensured key content pillars and messages were being shared to best achieve our goals.

 

Along the way, we grew the relationship to develop blog posts based on their white papers, SlideShares on LinkedIn, and additional engagement strategies using Tweet Chats and LinkedIn groups participation.  

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Key Responsibilities for Content Plan Creation:

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• Planned and created content

  • Wrote post copy for all content plans  

  • Planned cadence of posts

  • Read through complex white papers about AI, IoT, BPA and machine learning in order to cull snack-able insights for eye-catching social posts

  • Edited video clips from client produced assets for social post usage 

  • Planned for promotion of conferences, speaking engagements and other PR as needed

• Briefed internal creative team monthly for content plan graphic needs

  • Provided strategic direction and messages for graphics​

  • Quality checked final assets for brand compliance and social best-practices 

• Scheduled and published approved posts using Spredfast, a social media management tool

  • Ensured UTM tracking and link shortening were used for posts​

• Analyzed post performance data using Spredfast analytics to identify top performing content and learnings 

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