Creative Planning Inc. (a wealth management firm) came to The Richards Group to produce their first-ever national campaign to help take their business to new heights. The campaign included both traditional and social/digital media, but before the launch, there was a website redesign that needed to take place.

 

There was lots of work to do, and on a quick timeline. After an initial strategy POV briefing with the entire team, I began to collaborate with the teams individually throughout the redesign process to make sure the overall strategy of the site stayed consistent throughout every phase. From wireframes to content development, I worked with Account Planners, UX, SEO, Web Dev, Analytics, Creative and Brand Management teams on a daily basis until the site was launched. 

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Following the site launch, not only did we set the stage for the new campaign, but also helped the site start ranking for key SEO terms that it wasn't ranking for previously.

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